How To Create An Amazing Facebook Ad Campaign?
We all Know Facebook is the most popular social media platform and has 1.18 billion daily active users
Facebook ads are highly profitable and there are many ways to make them more amazing and effective. Without wasting any more time let’s see how to create amazing facebook Ad campaign.
1. Choose a Campaign Objective:
The structure of a Facebook advertising campaign consists of three levels:
an ad set, and
The first level, a campaign, is the basis of your ad. Select campaign
Now click on objective, it will display three objective categories: Awareness, Consideration, and Conversion. You can choose your objective based on your goal, i.e. the action you want people to take when they see your ads.
Select the objective based on your strategy. The video is currently the most effective type of Facebook content, you could run specific campaigns with the Video Views objective. If you want to send people from Facebook to your website, then choose either the Traffic or Conversions objective. Conversions are the most appropriate campaign objective.
Then Click Continue. In the next step, you can choose to advertise your Page, website, business, or event and then choose the audience, budget, images, and text for your ad before placing your order.
2.Build Your Ideal Custom Audience:
The second step in the campaign structure is the ad set, which will tell you how your ad will run. Targeting is one of the most important parts of your ad campaign and it can make or break the performance, even before your campaign goes live. Let’s have a look at the three ways to define your audience.
Target Demographics and Interests- The simple way to target your audience is to use the demographic and interest options. It is used to target new people who haven’t previously interacted with your business and by choosing demographic constraints such as location, age, gender, and language you can reach those audiences easily.
Target a Custom Audience of People Familiar With Your Business- Custom audiences let you target people who have had some interaction with your business on Facebook, on your website, or in your email marketing. When you create a custom audience, you have these four categories to choose from: Website Traffic, Customer File, App Activity, and Engagement on Facebook.
Target a Lookalike Audience Similar to an Existing Audience- Lookalike audiences are the holy grail of Facebook ad targeting because they consistently deliver the best results.
After you define your audience with the targeting options of Facebook, you can choose the placements, set a budget and schedule, and select a bid type.
3. Build and Test Your Ad Creative:
The last step of the campaign structure is the ad level, your ad is what your customers or audience will see. Here you can choose your ad format and creative including the URLs, videos, news feed text, images, display link text, and a call-to-action (CTA) button.
The advertising objectives let you choose from five different ad formats: carousel, single image, single video, slideshow, and canvas. The best practice of Facebook ad creative is to create multiple ads as you run your campaigns. You should Introduce new ads when the relevance score of your current ads decreases, A common mistake people make is to kill the campaign and start a new one. If your first ad was delivering results, don’t stop it; introduce new ads instead.
Hope this is helpful!!