How to do Content Marketing and What are the Basic Steps?

How to do Content Marketing and What are the Basic Steps?

Content marketing is all about telling stories and publishing them and letting the world know the info they needed. There are several marketing options but content marketing is something that grabs attention and always works well. it is used by many huge organizations in the world, including P&G, Microsoft, Cisco Systems, and John Deere.

“Content marketing is focused on creating and distributing valuable, relevant, and consistent content to attract and retain targeted audience and ultimately, to drive profitable customer action.”

Let’s learn the basic steps of effective content marketing

          1. Why are you doing this?

Before you start producing contents, you should plan first like for whom you are producing content and does that content will get a great result. If you produce contents for the general audience it is very less likely to get the great result.

To get really great results, you should:

  • Identify your target audience

  • Write content that resonates with those specific readers.

    2.How you figure out the best type of content to produce?

The content in the content marketing can be anything from the below-listed thing

  • Blog posts

  • Infographics

  • Pictures (drawings, comics, photographs, paintings)

  • Podcasts

  • Videos

  • E-books

  • Slideshows and many more.

If you produce these type of content for your audience, then you will get better results than you would get with the other types. Consider two factors to figure out the best type of content to produce,

  • What are your audience’s preferences?- It is very difficult to figure out audience’s preferences because some audiences prefer certain types of content over others. You can start by  Buzzsumo. It will help you find what is best for your niche.

  • What are your strengths and/or budget?- It depends on your skillset. If you’re not a good writer, you probably want to lean towards a different type of content or hire someone to write for you.

    3.The key step to content marketing success

Now you know your audience, the type of content to produce and it’s time to actually start producing and publishing the content, the key concept to content marketing success is consistency. You won’t get success overnight, you need to wait and be patient. You need to know basic things about this such as

  • How often should you publish?– You can publish as often as you can while maintaining the highest quality possible.

  • How long will it take to produce content?- It will Depend on the type of content you are creating, a single piece of it could take anywhere from 2-20 hours to create.

    4.Where will you publish your content?

In the beginning, you can do two things listed below

  • Publish your content on other sites, leaving a link back to your blog.

  • Promote your content.

As you grow your audience, if you wish you can publish only on your own site. You can also post on communities, forums, and social media platforms.


You need a lot of knowledge and efforts to be a great content marketer, there is a whole a lot thing to learn and explore. These are basics and it will be surely helpful for those who are beginners in content marketing.