Why Social Media Mandatory for your Business in 2018?

Why Social Media Mandatory for your Business in 2018?

Social media is something which has the power to viral anything from marketing your products to making your videos viral. We can see how Social Media has risen in the world of marketing for everyone since it’s origin. In 2018 it will be mandatory for any business with an online presence to have some sort of digital marketing strategy in place. No field will be able to survive or compete in the market without adopting a right digital marketing strategy in 2018.

There are several business entities that are growing hugely on the basis of their online presence and digital marketing strategies, those organizations ate Amazon, Flipkart, Jabong, Alibaba,  Snapdeal and many others. These are the great instances of the future concept of the world.

Social media marketing is a huge part of digital marketing, it also has great benefits which are hardly gained in any marketing strategies, let’s have a little deeper look at the social media marketing tools which are mandatory for 2018.  

      1. Social Media Marketing tool for 2018:

In 2018, Social media marketing will be more about social audience engagement than just advertising. The Video marketing will play a next important role in the Social Media Marketing trends for 2018.

Social media platforms such as YouTube, Facebook, Twitter, LinkedIn, Instagram, Snapchat, Musical.ly, Vine etc support video formats and applied various features to make the videos attractive as it gains more attention than any other form of content.

Recently the top 10 Social media marketing tool that will be used in 2018 was published, those are:

  • Statusbrew

  • Buffer

  • Hootsuite

  • Sprout Social

  • Agora pulse

  • Sendible

  • CoSchedule

  • Crowdfire

  • Edgar

  • SocialOomph

Social Media Management tools come in all shapes and sizes, it is used for business growth, it features lets you schedule and publish your content, manage and engage with your audience, find potential customers and influencers, all from one dashboard, Now it’s your responsibility to choose the right one for your business social goals.

      2. Marketing through Messaging Platforms:

When marketing is done through the messaging apps it gains some personal connections, Businesses, and brands are developing the chatbot technology to meet the future marketing trends. They are thinking of reaching their personal audience through the mobile messaging platforms. As this can give businesses a huge opportunity to gain their audience attraction, By 2018 Messaging apps will gain more traction, when it comes to building personal connections.

      List of most used Messaging Platforms:

  • Facebook Messenger

  • WhatsApp

  • Skype

  • Google Hangouts

  • Wechat

  • Viber

  • Kik

  • Blackberry Messenger

  • Line

  • Telegram

By 2018, many more highly featured messaging platforms will be launched and it will dominate the business world. These platforms are a part of social media only, do not confuse it. Some of these platforms also feature live streaming, stories, and status which are a great way of marketing and updating people time to time.

The main reason for the use of these messaging platforms are people are more active and available in these platforms and love posting through stories and status, this will help everyone stay updated with all your offers and other stuff.


There is no way you can ignore the fact that Social media will get outdated especially looking into the highly evolving Social Network usage around the globe and It will become mandatory for your business in 2018.